The Korea Creative Content Agency (KOCCA) is a hub agency that oversees the promotion of the content industry in Korea. It was launched by integrating five separate content industry agencies, including the Korea Culture and Content Agency, Korean Broadcasting Institute, and Korea Game Agency. Over the past decade, KOCCA has made a significant impact across a wide variety of content-related issues. It has channeled its attention and resources into introducing Korean broadcasting programs, games, animations, characters, cartoons, fashion in addition to K-dramas and K-pop music, which have already established themselves as popular genres all across the globe. KOCCA’s efforts were driven by its desire to win over the hearts of people all over the world with content that is uniquely and distinctly Korean.